Facebook’s 20% rule is the most ridiculous rule in Facebook advertising. In fact, we can safely say that, creatively, it is the most inconsequential rule to have been created in advertising world. While it was created to improve the quality of ads, it is highly inconsistent. Most people are left wondering why their ads are not performing as they should; or why their ads were rejected after they were approved and started displaying in the first place.
What is Facebook’s 20-Percent rule?
Facebook displays ads in news feeds, promoted page posts and sidebars. Continue reading