Facebook, Twitter, LinkedIn, Instagram, Medium – as a brand/business owner you use every possible social network to talk about your brand. But to actually measure your influence, you need to convert the influence you build into numbers. Here are 5 tools that help you measure the influence you build on social media.
Formerly one of the best tools for measuring Twitter influence, Klout now has extended to use Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube, and Wikipedia data to create Klout user profiles that are assigned a unique “Klout Score”. Twitter users can continue to see their Klout score on their Twitter dashboard. However, to see an aggregated score pan networks, indicative of the overall social media influence, one needs to register on Klout.com.
The dashboard provides fairly comprehensive metrics to measure influences. Additionally one can list out areas of interest, find top read and popular articles in these areas and schedule posts to different networks – from the same dashboard.
You can also compare your scores against competitors by providing their social media handles in the compare tool.
More or less similar to Klout, PeerIndex provides social media influence analytics based on your footprints on Facebook, Twitter, LinkedIn and Quora. Unlike Klout, however, whose score is largely activity dependent, PeerIndex also factors in your Authority – the relevance that your activity has to the community. This means that the score is calculated over a longer time period, rather than being reset each time there is a spike in the activity levels as in the case of Klout.
PeerIndex does not provide any comparative metrics. However it does provide a Chrome extension which can be useful to track competitors.
Kred is a social media influence score and an outreach score rolled into one. And these are calculated community specific – which means that your credibility is measured within your radius of expertise, rather than a whole sea of influencers. This also makes it easier to track activities that contribute to your Kred score, offering more transparency.
Kred allows you to track influencers as well as people whom you influence within and outside of your communities. Additionally there is an option to add “Moments” – events in the real world that add to your social influence.
Crowdbooster measures and optimizes social media marketing, providing powerful, easy-to-use analytics and recommendations – including type of posts, time to post and hashtags – on Twitter and Facebook.
The tool offers a free 30-day trial.
5. EdgeRank Checker and Google+ Ripples – Platform Specific Tools to Measure Social Media Influence
These are platform specific tools to measure your social media influence on Facebook and Google+ respectively. While Google+ may not be the most talked about social network, many brands still use it to gain brownie points in Google Search. Google+ Ripples is a great tool to check out how your posts are performing and the spread of your links.
EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed. EdgeRank Checker has a Pro plan that gives you recommendations on how to improve your influence on Facebook.
Which tools do you use to measure your social media influence? Let us know in the comments below.